Hobbit Movie Burning Badger Product Placement Scandal


The Burning Badger Waldorf School Collegium emphatically denies that the second movie in the Hobbit series, The Desolation of Smaug, contains product placements for our school.  The practice of product placement, or embedded advertising, is an abhorrent marketing strategy whereby companies pay to have their products or services appear in movies.  This manipulative and insidious form of advertising is particularly damaging to our youngest elves who are usually unaware they they have been targeted as consumers and is one of the reasons we discourage our younger children from watching movies.  Any appearance of Burning Badger crafts or merchandise, such as the Burning Badger school plates used in the lower school and available yearly at our Burning Badger Silent Auction,  is purely accidental.


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